Photography & Video
for Business
Practical perspectives on commercial photography and video from Jordan Cullen, based in Mackay and working with businesses across Central Queensland.
5 Questions to Ask Before Booking a Commercial Photographer in Mackay
Not all commercial photographers are the same. These five questions help Mackay businesses find the right fit before committing to a booking.
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SmallRig 99Wh V-Mount Battery: Why I Run This on Every Video Job
Why I switched to V-mount power for commercial video work, and what the SmallRig 99Wh is actually like to run on location across a full shoot day.
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Product Photographer Mackay: Ecommerce, Food & Commercial Shoots
What a product photography shoot in Mackay actually delivers, from ecommerce images and food photography to social content and launch assets.
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Conference Videographer Mackay: What the Coverage Actually Looks Like
Highlight films, expert interviews, event photography, and content built for promotion, grant applications, and next year's event.
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Photography vs. Videography: Which Does Your Mackay Business Actually Need?
Both have a place, but they do different jobs. A direct comparison to help Mackay businesses decide where to invest their content budget.
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What a Commercial Videographer in Mackay Actually Does
From brief to delivery: formats, timelines, drone capability, and what separates commercial video that gets used from video that sits in a shared drive.
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What Journalism Trained Me to Do on Every Commercial Shoot in Mackay
Before I was a Mackay photographer and videographer, I was a journalist. Ten years of press work left habits I still use on every commercial job. Here's what they are.
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What to Expect on the Day of Your Headshot
Most people have never had a professional headshot. Here is exactly what happens during a session in Mackay, and why it is more relaxed than you think.
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What Good Product Photography Actually Looks Like
From restaurant menus to small business product ranges. What professional product photography in Mackay involves, and when it is worth the investment.
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What Makes Event Photography Actually Work
Conferences, sport, corporate functions. Events happen once. Here is how professional event photography in Mackay works, from briefing to same-day turnaround.
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The Everything Real Estate Package
Photography, highlight film, drone and floor plan. One package, one booking, $1,200. Three spots per week for Mackay agents.
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A Goat, My Dad, and 290km in a Polestar 2
My dad is a vet who got Q Fever giving a goat mouth-to-mouth. I drove 290km from Brisbane to Hervey Bay Hospital in a hired Polestar 2. An honest EV road trip review.
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myFirst Camera 2 Review: The Best Waterproof Camera for Kids
I took the 8MP myFirst Camera 2 out for a walk to see how it holds up. Small, waterproof, no games or open internet. A genuine first camera for kids who are ready to start shooting.
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Commercial Video in Mackay: Why Views Aren't the Goal
Most businesses are chasing views instead of purchasing intent. There is a difference, and it matters for how you plan and measure your video content.
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Business Photography in Mackay: What Local Companies Actually Need
Most Mackay businesses are missing up-to-date photos on their website and social media. Here is what professional business photography actually looks like.
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Why I Switched to PicTime (And Why My Clients Love It)
The gallery is the last impression you leave with a client. Here's why I use PicTime for delivering work, proofing, and selling prints.
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Why I Bring My Insta360 X5 to Every Commercial Shoot
After bringing the X5 to a shoot for Aus Venue Co, I've started treating it less like a bonus and more like a piece of kit I don't leave home without.
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The Proposal, the Whale, and Why I'm Never Leaving the Insta360 at Home
I was shooting a surprise beach proposal when a whale surfaced. The X5 caught the couple, the emotion, and the whale, all in one frame.
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What Happens When There's No Wedding Videographer
Remi and Nick didn't have a videographer, just me as their photographer. The Insta360 X5 gave them something to watch back from their day.
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The Mackay Business Owner's Guide to Actually Using Your Professional Photos
Most businesses book a photographer, get their files, and put them in a Dropbox folder. Here's what to actually do with your content.
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I Wanted to Show You How Much I've Spent at DigiDirect. Then I Decided Not To.
I was going to open this article with a screenshot of my order history. Then I saw the list start to load. I closed the tab.
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The Best 360 Camera for Photographers in 2026
If you're a working photographer looking to add a 360 camera to your kit, here's what's worth considering and what I actually use.
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Why I Don't Use Presets (Except the Ones I Made)
Every wedding photographer has an opinion on presets. Mine is that they flatten your style and date your work. I also made a preset pack.
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Shooting a Corporate Job for St Vinnies: Why BTS Content Is Part of My Process Now
On a construction shoot for St Vinnies, the X5 ran quietly in the background and gave me BTS content that's become some of my best-performing social material.
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