Content creator
for brands.
Blog, photography and video, produced to editorial standard and built around your brand's commercial goals.
One producer.
All three content formats.
Most brands piece together content from several suppliers: a copywriter here, a photographer there, a video editor somewhere else. The result is inconsistent: the visual language changes shoot to shoot, the written voice drifts, nothing quite fits together.
Jordan Cullen works as an embedded brand content producer, handling photography, video and written editorial as a single integrated output. One brief, one relationship, one consistent standard across everything your brand publishes.
Jordan's background spans print journalism, radio and a PR contract in the resources sector. Brand briefs are approached with editorial instinct and an understanding of how communications work inside organisations, not just a camera and a content calendar.
- Blog and editorial content optimised for search
- Commercial photography for web, social and print
- Short-form video and brand reels
- Consistent visual and editorial voice across formats
- Content calendar planning and delivery scheduling
- Editorial background: print, radio and resources sector PR
Three content streams,
one producer.
Each format is designed to work independently and together, so your blog, Instagram and website all feel like they belong to the same brand.
Blog & Editorial
Long-form articles, product stories, destination guides and brand updates, written to rank and to read well.
- SEO-structured blog articles
- Product and service editorial
- Destination and experience writing
- Brand storytelling and news
- Delivered as publish-ready HTML or Word
Brand Photography
Commercial-grade stills built for website hero images, social feeds, campaigns and editorial placement.
- Product and lifestyle photography
- On-location brand shoots
- Colour-graded and retouched to spec
- Delivered in web and print formats
- CASA accredited drone aerials available
Brand Video
Short-form content built for social, website and campaign use, cinematic quality at social-native scale.
- Brand reels and social content
- Product and launch videos
- Behind-the-scenes and editorial cuts
- Full colour grade and audio mix
- Delivered in platform-ready formats
Ethical sourcing content
for Coles.
Coles commissioned a full-day ethical sourcing and supply chain shoot at Australian Prawn Farms in Ilbilbie, Queensland. The brief covered three distinct content types in a single session: portraits of farm staff and the Coles sourcing representative, operational photography of the farm and harvest process, and produce shots of fresh black tiger prawns straight from the net.
The resulting images ran across corporate reporting, Coles.com.au and social channels. Being based in Central Queensland meant no fly-in crew, no travel overhead, and a photographer who already knew the region and the light.
Behind the shoot
Food photography
for Aus Venue Co.
Australian Venue Co operates a national portfolio of hospitality venues. The Mackay brief covered menu food photography for use across print menus, digital channels and venue marketing, shot on location at the venue.
Food photography for a hospitality group needs to work across every format from a small social square to a full-page menu. Every dish was shot to spec so the images could be used directly without reshooting for different placements.
Enquire About Food PhotographyPolestar Australia
coming soon.
A new long-form content partnership with Polestar is currently underway, covering editorial, photography and video across Australian driving experiences. Case study and content samples will be published here once live.
Enquire About a PartnershipContent samples coming soon
Your brand deserves
consistent content.
Get in touch with a brief outline of your brand, the content you need, and any campaign timing. Jordan Cullen will follow up to discuss scope and pricing for an ongoing content arrangement.
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