Corporate photography isn't exactly what people picture when they think about creative work, but there's something satisfying about it. Clean briefs, real-world impact, and for a job like St Vinnies, an organisation actually doing good in the community, it feels worthwhile to show up and do it properly.

On this one, I brought the Insta360 X5 along. Not as part of the deliverables, but to capture behind the scenes for my own socials. And honestly, it's become one of the better things I've done for my business.

BTS from the St Vinnies construction shoot, captured on the Insta360 X5

The Job

St Vinnies had a construction project on and needed a photographer on-site to document it. The kind of corporate content that ends up in reports, on websites, in the hands of stakeholders. Straightforward stuff, but the environment was genuinely interesting. A working construction site has a lot going on, and there's something visually compelling about capturing a project mid-build.

I shot the job with my main camera as normal. But I had the X5 running throughout, clipped on, recording, doing its thing while I focused on what I was actually hired to do.

The Social Content That Came Out of It

Here's what I've realised doing corporate work: most people have no idea what a commercial photography shoot actually involves. They see the polished final images, but the process, the location, the setup, the behind-the-scenes reality of it, that's genuinely interesting content. And it performs.

"Most people have no idea what a commercial shoot actually involves. The BTS is genuinely interesting content, and it performs."

The footage from the X5 gave me material I could post that showed the scale of the site, what a day in the field actually looks like, and the kind of clients I work with. For any photographer trying to attract more corporate or commercial work, showing that you've done it is one of the most effective things you can do.

Why the X5 Works for This

Construction sites are dusty, loud, and unpredictable. I don't want to be worrying about a delicate piece of kit. The X5 handles that environment without complaint, and the stabilisation means the footage isn't a shaky mess even when I'm moving around on-site.

The other thing I keep coming back to is how little effort it takes. I'm not operating it, I'm just wearing it or clipping it to something and getting on with the job. The footage takes care of itself.

That's what I need from a piece of kit. Something that works without becoming the job.

If you're a photographer, commercial, corporate, or otherwise, and you're not creating BTS content, I'd really encourage you to start. The X5 makes it simple.

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